Pink Pots

LUSH x Barbie

LUSH has a long-standing tradition of collaborating with carefully chosen partners worldwide to create memorable experiences and promote their mission to "leave the world lusher than we found it."

As part of a partnership with Mattel, I worked with LUSH's concept team to develop a range of "Barbie Pink" rPP (recycled polypropylene) pots. The vibrant pink color was created using a specific Pantone shade provided by Mattel.

Like LUSH's black and clear pots, these pink pots are designed with circularity in mind. Customers can return them through the LUSH "Bring It Back" scheme, after which they are recycled at the company’s Greenhub. The material is then reprocessed into a closed-loop system, becoming industry feedstock to produce more packaging.